I love the way Cory Doctorow expresses it in this BoingBoing post:
Trademarks of the third of the "intellectual property" trio that I tend to worry about the least. (Patents are the most dangerous, copyrights being a close second— not because either are inherently bad, necessarily, but because both are horribly misused, and misused with an air of extreme self-righteousness, in our society today.)
This comes from an article about how McDonald's is trying to get the colloquialism "McJob" removed from the Oxford English Dictionary. Part of their argument seems to be that it's offensive....
This fits in nicely with Ed's Is Everyone a Victim? meme. (Can I use the word meme in the general sense if it isn't a blog game?) I mean, if McDonalds, one of the most powerful and indeed nomative McCorporations out there, can be all poor and oppressed and mistreated, then who can't?